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FOUNDER

VINCENT IUZZOLINO

I grew up on Long Island in a blue-collar family—sports were my life. I wrestled, played baseball, and by 13, I found bodybuilding. By 14, I was obsessed.

As an adult I spent 19 years working union construction, grinding it out like most guys do—working hard, but feeling unfulfilled.

I even competed in bodybuilding, but honestly?

Being shredded for Vegas pool parties felt better than any trophy.

That was my stage. That feeling—confidence, energy, attention. I wanted that year-round, not just for one weekend.

So I built a garage gym. Started training guys on the side. That turned into a mission. I left construction and leaned into helping other men get what I had found:

🔥 A strong, confident body
🔥 Discipline
🔥 Self-respect
🔥 And yeah—swagger

Social media gave me a platform to reach thousands of guys who were sick of being average. Guys who wanted to be more than the "dad bod" stereotype—who want to feel alive again.

Now in my 40s—almost 50—I'm living proof that you can be in the best shape of your life at ANY age. You can build muscle, drop fat, boost confidence, and become the kind of man your kids look up to.

Not just “Dad.” The Dad.

The guy who turns heads. Leads by example. Lives life shredded, not stressed.

Trust me—it’s f*ckin’ awesome. And if I did it, so can you.

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